MM101.2 Create a Brand Identity

Introduction

In this assignment we are told to create brand identity for ourselves, to help promote ourselves in the career of our choice. Our identity would help show people what you are about and who you are as a person and what interests you.


I love to make things, anything that is creative and fun is exciting for me to see, when I see other peoples work I don't just see the design/illustration I see it for the time it took them to make it, the dedication they had to put into it and the hardship it may have taken to complete that. I love to be creative and I love creative things, and to put this into a symbol or a logo or even a brand will be tricky but that's what makes it fun.

Research

To do research I will need to look into multiple logos and brands for their identity and try to see how it worked for them, and why and then try to use the same method for myself and try out some ideas for myself, make variations of ideas and see which one is best.

As for the first inspiration I will be talking about some simple logos and what I like and don't like about them, this is to give me a better understanding of what I want from my own logo and the style I want to do.

Created by http://logopond.com/members/profile/showcase/130172

I like the idea and the concept it works well, I like the fact it has the hands of the clock in the tea itself and its also implemented into the lettering of the word "Tea" there is nothing I don't like about it either, as the colours are great and it’s a simple yet effect design. What I can take from this for my own idea is to have a simple but effective design or at least try to have one.

Created by http://logopond.com/members/profile/showcase/109631

The idea for this logo once again is simple and effective by having the logo of seem like simple text that is bold but have the P hole in the shape of a wrench is a great idea. The text is bold and is matching to the theme and is right in masculinity, shape and overall design. I think I will also try to get my brand in the same style to be the logo and the text one in the same.

Created by Unknown

This idea is good, the concept is right and all but the delivery is not too good, it’s a big bulky to be a logo and long in height, if it had to be used on a website header for example it would not fit or would be constrained because of it. So the only critique I have for it is that the shape is off and is unbalanced. I would want my own to be able to fit anywhere, and be a box or rectangle shape to fit anywhere on any medium.

Created by Unknown

This logo idea is fine, it is complex though is when a logo is complex it’s not as easy to recognise and when a company or a business wants a logo they want it to be memorable, recognisable and simple. This is not.

Research Conclusion

In Conclusion for the research, I will want my logo to be simple to remember and is implemented if possible in a way with the text that I will use. I will want it to be a consistent shape and not too long or wide to make it unable to be used on some mediums or spaces, I would if possible want it to be able to work with the text accompanying it. 

Symbols

When you see a symbol, any symbol for that matter a power icon, exit sign or the save icon for the program you are using. They show you the meaning of clicking or using the symbol, without using any text usually and you know what it does. I want that kind of symbolic feel to my brand and make it easily recognisable to that standard.  What I want to show when you see my brand identity is creativity and creation. I need to use a symbol or icon that shows it and is simple in characteristics.

Created by Unknown

What I like about these icons is not just their simplicity but the colours used are not too over whelming or bright, they are consistent and are neutral, I want a simple and maximum of 3 colour for my brand to make it easier to recognise and remember.

Created by Unknown

These symbols just by looking at them you can easily tell what they are for and what reason, most of them can be universal and used anywhere and still show meaning. Things like No Dogs, No entry and so on.

Created by Unknown

These aren't icons or symbols but are pretty cool. I like them because they have round corners and are consistent in shape and symmetry, they are balanced in both design and colour and are simple.

Brand Research

First of all what is a brand? A brand is the identity and the image of the company or business it represents, it is what is emotional about the company and what speaks for as a whole. To have a good brand is to allow your customers know what the company is all about. So why is a brand different from a logo? A logo is not the same as a brand, because a logo is identifying the company or business in its simplest form.

This image should give you a good idea of what a brand, logo and identity is

Created by Unknown

My Brand ideas

For my Identity I will want to use any symbols or shapes to create the identity that I want to represent myself as, I want to show myself as being Creative, Organised and sharp focused. It was hard to implement this all in to a logo for myself. So I used shapes for myself that later I can justify for myself if asked how they represent me.

I have created the logo in illustrator, I have various versions such as the grey and the flat colour designs. This is show I can use it on any designs without making it take too much attention away from the main illustration.